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Cynthia Hemming, FREC,
FInstD – cynthia@dlcltd.com
The dlc’s market research
division is headed by Managing Director, Cynthia Hemming, whose
experience in this area stretches over thirty years. A member
of the Market Research Society, her experience in market research
techniques includes face-to-face interviewing, telephone
interviewing, in-depth interviewing, group tests, product trials,
strategic planning and execution of surveys.
She has been worked with Dr
David Lewis, the psychologist, author and broadcaster, for the past
20 years and her background in understanding human resources has
proved invaluable in enabling her to select interviewers and
researchers for projects she has undertaken within the PR and
business world. More recently, in the last three years, she
has also been working with Phillip Hodson, psychologist, author,
journalist and broadcaster on similar projects.
Over the last 20 years
Cynthia and her team have been liasing with local radio and TV
stations around the country and selling in survey projects produced
by the Consultancy.
Cynthia Hemming also owned a
Recruitment Consultancy and her experience of recruitment spans
over 28 years. She is a fellow of the Recruitment and
Employment Confederation and in recent years has been its Southern
Regional Chairman. Undertaking this role allows her to keep
up-to-date with industry and best practice.
Charlotte Payne
– charlotte@dlcltd.com
Charlotte
works closely with Cynthia Hemming acting as both her PA and
Project Manager on the surveys and experiments which the DLC
conducts.
Her exceptional
organisational and planning skills ensure that all research and
experiments adhere strictly to protocol. She is a key member of the
dlc team and works alongside Cynthia Hemming, Managing
Director, in the day to
day management and affairs of the Consultancy.
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