|
Some of our latest work has included:
Iris
PR : Milk Development Council : Naturally Beautiful : Face to Face
Survey
Working
with Phillip Hodson, this face-to-face survey was carried out
amongst teenage girls aged 11-16 regarding their dietary
habits. The results showed that half have never tried to
follow a diet and rather more than a half said ‘to feel healthier /
fitter’ is what would motivate them to go on a diet. If they did
diet, the most likely influence on their choice of diet, stated by
a third , would be their parents; would find diets in
magazines. As regards cutting out foods to help them to lose
weight, they mostly thought they should cut out chocolate, cakes,
biscuits & sweets.
DSA
PR : Bingo Association : Shout House Win House
Telephone Survey
Working
with Phillip Hodson, this survey was conducted amongst both bingo
players and non-bingo players to find out what most people would
shout were they to have a full house in bingo and how often they
would shout in other circumstances, how loud they would shout and
what they would shout, to find out how reserved the British really
are.
Phillip
Hodson commented upon this story on radio.
DSA
PR : Bingo Association : Crackers at Christmas Telephone
Survey
“The
News From Our Seasonal Survey For The Bingo Association Is That
Christmas Is Driving Britons Crackers. A
Startling 80 Percent Of Us Find The Festive Season Stressful In
Some Way, Shape Or Form."
Working
with Phillip Hodson, this survey, was conducted to find out what
people find most stressful about the Christmas period and how they
would go about relieving their stress.
Phillip
Hodson commented upon this story on radio.
Brita
: Teenage Water Study
“Study
Shows Teenagers Concentrate 9 Times Better Drinking Water Instead
Of Fizz"
This
study was conducted with Phillip Hodson.
The
study was carried out on 45
pupils aged between eleven and fourteen, with half drinking only
filtered water during school hours and half (the control group)
drinking their usual soft and caffeinated drinks.
It was
found that their ability to recollect information also improved and
their energy levels increased, leaving the teenagers feeling, on
average, three times more energetic. However, this extra energy
wasn’t expended in bad behaviour: feedback from teachers and the
teenagers themselves pointed to a calmer classroom and greater
participation in class activities.
Four
Communications : Pocoyo : Learning Through Laughter
Study
Working
with Dr David Lewis and 2 schools, fifty pre-school children were
shown a DVD featuring dinosaurs designed for viewing by the under
fives. They then heard a story and were immediately asked questions
about it. A few days later the same questions were asked for a
second time.
The
following week they saw a cartoon which made them laugh out loud.
They were then read a different story and, as before, questioned
about what they had just heard both right away and a few days
later.
The
researchers report that the effects of laughter on memory and
learning were remarkable.
After the
dinosaur DVD they children gave 112 right answers between them. But
after the amusing cartoon the number of correct responses rose to
123 - a 10% improvement.
But the
bigger surprise was the effect on long term learning. When
questioned for a second time after several days, the children gave
52 correct answers after seeing the dinosaur DVD while after seeing
amusing cartoon the number of right answers was 87. A gain of
67%!
The story
was commented on across 17 radio stations.
Butchers Pet Care :
Dog Lovers Study
"Why
Walking Your Dog Is Better Than Joining A Gym"
Working
with Dr Lewis’ Mindlab.Org , we measured the fitness of Dog Walkers
against Gym Members
Volunteers took part in
exercise and their recovery times were measured from heart rate and
blood pressure readings
The study
proved that walking the dog is better for keeping in
trim than a gym routine
The news
was nationally in the Daily Mail, Express, Guardian and the FT plus
a number of regional papers and radio coverage.
Butchers Pet Care :
Cat Lovers Study
Working
with the Dr Lewis’ Mindlab.Org, we measured the reactions of women
when shown images of their pet cats amongst other images of their
partners and other ‘hunky’ men.
The
womens heart rates were shown to increase the most when they saw
the pictures of their own cat.
The story
achieved extensive branded coverage
Working
with Dr David Lewis
| 